YES WE CAN HAS! (aaangyl) wrote in ubergeeken,
YES WE CAN HAS!
aaangyl
ubergeeken

// Territory Acquisition Games More Rewarding for Men than Women. /

In today's "well duh" department...

"After analyzing the imaging data for the entire group, the researchers found that the participants showed activation in the brain's mesocorticolimbic center, the region typically associated with reward and addiction. Male brains, however, showed much greater activation, and the amount of activation was correlated with how much territory they gained. (This wasn't the case with women.) Three structures within the reward circuit - the nucleus accumbens, amygdala and orbitofrontal cortex - were also shown to influence each other much more in men than in women. And the better connected this circuit was, the better males performed in the game.

The findings indicate, the researchers said, that successfully acquiring territory in a computer game format is more rewarding for men than for women. And Reiss, for one, isn't surprised. "I think it's fair to say that males tend to be more intrinsically territorial," he said. "It doesn't take a genius to figure out who historically are the conquerors and tyrants of our species-they're the males."

Reiss said this research also suggests that males have neural circuitry that makes them more liable than women to feel rewarded by a computer game with a territorial component and then more motivated to continue game-playing behavior. Based on this, he said, it makes sense that males are more prone to getting hooked on video games than females,.

"Most of the computer games that are really popular with males are territory- and aggression-type games," he pointed out."

Now, the point of that was this: See the line I made into the link? That's an overly broad statement. As a thought exercise, how about you ubergeeks describe an experiment in which females would be more motivated to perform? I've chatted about this with a few people one-on-one, but I'd like to know what y'all think.
Tags: brains, video games
Subscribe
  • Post a new comment

    Error

    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 4 comments
If stereotypes do hold true, what about RPG's, the sims, and virtual pets?
Funny you ask... that's exactly what I was thinking while reading the following sentence:

The findings indicate, the researchers said, that successfully acquiring territory in a computer game format is more rewarding for men than for women.

While men are prone to feeling rewarded when gaining physical territory, women, I'll bet, will show a similar reward differential in games that involve gaining social territory.
Games that require caring for something or someone (for example, different sim-games, games where you have to grow something etc...)
I agree with the social-territory comment, and I'd add the acquisition of resources and completion of tasks games. What I see in my daughter and her friends is that they are not keen on simply 'fighting for the sake of fighting'; they like a story line and a more imaginative goal than 'take over country X'. Games like the Sims and Harvest Moon are popular and they invest a great deal of themselves into their creations.

My daughter is very enthusiastic about fighting/aggressive/war games, but they need to have a point to them to which she can relate -- and this would be far more likely if war games weren't specifically designed and marketed for male players, and if there were female examples for her to emulate. If she had to storm the beaches with a battalion to save a herd of ponies, she'd have been all over it when she was seven. Quest games are fun for her, as are games with an RP element. Probably her favourite thing to do with video games, however, is to either play multi-player (sharing resources and information and strategies), or to direct her father through games while he plays and she has all the walk-throughs and information on his laptop and she decides what he's going to do to win the game. No 'Her Majesty' tendencies there, right? :p

I can't speak for me because I honestly can't sit still long enough to play a video game most days. I get bored so fast.